No Collar Workplace

Chatty Telecommuters MSNBC

MSNBC featured a fine piece titled “Chatty Workers Are Best Telecommuters” (thanks Dr. Bret) with a delightfully colourful introduction…

“For years the workplace commentariat has been nattering about the no-collar workplace. Companies will hire brains, not bodies. Work will go to the talent — instead of the talent extreme-commuting to the work. Teams will go transnational, warming the undersea cables with their space-and-time shifting video meetings. The workplace of the future, they've said, will be no workplace at all. Technology will turn the globe into one giant Wi-Fi-enabled kibbutz. A post-face-time world where everybody can Tivo their work. This is one of those dreams that has actually panned out. The office — in our pocket! (Or pocketbook!) But for every miraculous solution, there's another problem created. And so it is with the wonder of wireless work.”

The article makes a number of key points that Dynamic Work endorses completely…

  • New characteristics to productivity – Often, the most difficult hurdle to implementing Dynamic Work are the managers, the management skills and the management practices. All of these usually need a complete overhaul in the new approach to getting things done. That change includes identifying, assessing and enhancing someone’s productivity. In the past, conventional wisdom would cite ‘chattiness’ as a sign of distraction and lack of focus, actually correlates strongly with someone able to maintain and support the increased opportunities and demands in a distributed environment.
  • No one size fits all – Dynamic Work is no more of a panacea than any other innovation. Each member of staff and the role they serve is its unique blend of skills, personality, preferences and demands that will embrace some of the potential changes and balk at other. A hallmark of Dynamic Work’s engagements is identifying the various clusters of roles and ‘psychographics’ to figure out tailored approaches and tools for different groups.
  • Shirk from home’ – A persistent myth is that without direct supervision, workers will fritter away hours unproductively. Obviously, a central part of the solution is to strengthen ‘management by outcome’. But, the article highlights that the tendencies are actually quite the opposite to the fear – " ‘Mobile workers are far more organized, personally, than their office-bound counterparts,’ says a researcher. ‘They have to be on top of their game the whole time.’"

Tomorrow’s Work

Tomorrows World - Working Families

I have been supporting the Working Families organisation for a number of years as a ‘Changemaker’ member. The mission of the organisation is so completely aligned with particularly the social benefits of Dynamic Work. The group “helps children, working parents and carers and their employers find a better balance between responsibilities at home and work.” Their latest publication is ‘Tomorrow’s World’ which takes a forward perspective on trends and directions in the industry to help firms prepare and adapt for the changing environment and challenges.

The publication also features a piece which I contributed titled “Top 10 Myths of Flexible Working”. I’ll feature one of the ‘myths’ here as a taster…

“Myth #4 – People abuse it to skive off.” Actually, in the flexible work environment the more pervasive problem that actually transpires is not people doing to little work, but actually doing too much – the ‘crackberry’ syndrome of not knowing when to turn off. While some eager managers might welcome this 24/7 productivity, it does require managing and tempering. It can be a simple problem to moderate with some coaching. One of the key changes to adopting flexible working is having a management-by-objective (MBO) culture. Look at more areas to manage performance based on outcomes and the ‘how’ of the work becomes much more versatile.”

I was discussing this particular myth with a several partners recently and they concurred with the upshot. One noted that there were poor performers who abused the system in the current conventional working environment and they just shift their tactics in a new, flexible environment. Another noted that it is not the environment or even the pretence of supervision or discipline that pre-empts abuse, but rather motivation. In the world of ‘knowledge’ work. At worst, someone can be sat at their desk all day watching YouTube (And if your IT department filters out the obvious websites, then they find others. And if the IT department switches off the Internet entirely, then it really is very difficult to do most professional jobs in this day and age). At best, someone can be staring at a screen and not thinking productive thoughts, but thinking about the footie, last night at the pub or whatever. The point is that just keeping an eye on someone sitting at a desk is a pretty outdated and ineffectual means of optimising productivity and effectiveness.  Flexible work can be a catalyst to introducing not just enhancements to work life, but also enhancements to management effectiveness.

Energy Flows

Energy Flow Chart - small

The benefits to Dynamic Work are economic, ecological and social. One area of business that affects all three is transportation. Commuting and business travel cost money, cost carbon (and other environmental impacts) and cost time away from family. Showing both the scale and connection of the costs of transport in the overall economy is a truly stunning diagram by the Department for Business & Enterprise Regulatory Reform.

The left hand side shows the relative proportions of energy inputs to the UK economy with petroleum almost as large as the others combined. These are then ‘flowed’ to their respective uses with transport dominating in size. We can all switch-off lights at home and turn down the thermostats, but unless we change our commuting ways, we are not going to have much of a dent in our petroleum consumption. The more detailed chart below focusing just on the petroleum element underscores this with ‘Road’ usage of petroleum being more than all other uses combined. Lots of people are targeting the environmental costs of air travel, and this is certainly a cost, but it is a fraction of the petroleum consumed (and therefore the carbon released) versus road travel.

Petroleum Flow Chart - small

E-Lance Economy

Modularization of the Work System

The Microsoft Netherlands joint research piece with Erasmus University also cited the seminal work of Thomas W. Malone Robert J. Laubacher’s coining the term E-Lance Economy over 10 years ago in their Harvard Business Review article, ‘The Dawn of the E-Lance Economy.’

“The fundamental unit of the e-lance economy is not the corporation but the individual. Tasks are not assigned and controlled by a stable chain of management but rather are carried out by autonomous or independent contractors. E-lancers connect into fluid and temporary networks to produce and sell goods and services. When the job is done, the networks dissolve again, whereas the e-lancers start seeking for new assignments. Of course, this view still applies to a small portion of the economy yet it is clear that larger parts are moving in this direction.”

One of the aspects to the new world of work that first drew me into the subject was the parallels between the ‘modularization of the work system’ and the modularisation of computer systems. In particular, the parallels with the trend of Services Oriented Architecture (SOA). The slide below is taken from one of my standard decks on SOA. Change a few words and labels and the concepts mirror the Malone/Laubacher chart very closely.

SOA Trend

Working Environments

Working Environments

One of the strongest points to the Microsoft New World of Work approach is its recognition of the diversity of work places, work roles, and workers themselves. The Microsoft Netherlands joint research piece with Erasmus University laid out a helpful grid to distinguish across 2 fundamental dimensions (see above). The report comments…

“Of course, mobile working is not a dichotomous variable. People work mobile to a greater or lesser degree. As we can learn from the mobile work quadrant below, telework is just one alternative. In the quadrant, different types of mobile working environments are distinguished based on two dimensions: frequency of changing worker location and location (fixed vs. multiple) (Schaffers et al, 2006).”

From Workplace to Anyplace

World Wildlife Fund

Executive summary from a recent joint research project between Microsoft and the World Wildlife Fund on the benefits of ‘regularly working outside the office’ which itself contains some of the headline findings and stats…

Despite the apparent benefits offered by the “New World of Work,” the number of employees regularly working outside the office remains low:

“Microsoft recently sponsored a study by the World Wildlife Fund. The study found that 17.5% of U.S. employees work outside the office at least once a month, with the average doing so 2.7 days per month, while 8% of European employees work outside the office at least once a month, with an average of one day a month.”

This missed opportunity negatively impacts productivity, employee engagement and the environment:

  • The average commuter around the world travels 3,000-5,000 km (approx 1,800-3,000 miles) a year back and forth to the office. For three quarters of Americans, that's 50 minutes a day traveling alone in traffic. Over the course of the year, commuting results in 350 Mt of Co2 released into the atmosphere and untold hours of unproductive time spent by employees sitting in stressful traffic congestion.

The costs associated with failing to realize the benefits of the “New World of Work” will only grow as companies become more global and decentralized:

  • Collectively, air and road travel are expected to account for approximately 1,370 MMT of Co2 emissions in the U.S. by 2020.

Technology is no longer the main obstacle preventing organizations from embracing flexible work. Organizations can replace many high carbon activities with flexible work arrangements, virtual meetings and other solutions already enabled with today’s unified communications technology. While the solutions are beginning to be used on a wider basis, the enormous potential to drive down global carbon emissions and inefficient business costs with unified communications technology has yet to be realized at scale:

  • The World Wildlife Fund estimates that increasing telecommuting and virtual meetings ‘could, without any dramatic measures, help to save more than 3 billion metric tons of Co2 emissions in a few decades; this is the equivalent to approximately half the current U.S. Co2 emissions.’
  • In the US, reduced commuting accounts for 75% of the potential savings, with the other 25% coming from reduced air travel. Savings on this level are possible when flexwork is embraced at scale – with 30-45% of workers are flexworking 2-4 days a week and 1/3 to 2/3 of business trips are replaced with virtual meetings.

Het Nieuwe Werken

Microsoft Netherlands New World of Work

Microsoft has been pushing the boundaries of flexible working for years now obviously leaning heavily on the empowerment that mobile, productivity and collaboration software enable. Last year I highlighted some of the measures that the UK office had introduced which led to it being selected as Mother at Work 2008’s Employer of the Future. But the country that is truly trailblazing in this area is Microsoft Netherlands.

Attached below is a round table session that Chief Financial Officer magazine organized at Microsoft’s brand new Schiphol headquarters which have been totally revamped around the principles of the New World of Work.

“Inevitably, the radical way in which the concept was introduced at Microsoft Nederland created a culture shock that everyone will have to work through. At the moment, the process appears to be shaping up well. Recently, CFOs from various companies visited the new Microsoft headquarters to talk about this issue and to gain inspiration for their own organizations. Bemused, the finance chiefs strolled around the new building with its designer furniture, bean bags, computer game corner and even a ‘relaxation cockpit.’ ‘We no longer have fixed workplaces, not even for the directors,’ says Microsoft CFO Franklin Hagel. ‘The 660 people who are employed here are free to decide whether to work at home or at the office. The company provides them with a laptop and a broadband connection, as well as a budget to set up a home workplace that meets the applicable health and safety standards.’”

A more comprehensive study of this whole area using themselves as subjects was commissioned by them with the Rotterdam School of Management Erasmus University, originally at the request of Microsoft Netherlands. The study, ‘RSM Research: New Worlds of Work’ examined the central question, “Did workplace innovations impact the work dimensions and the multidimensional productivity of the Microsoft the Netherlands” with lots (172 pages) of affirming insights.

The Costs of Commuting

Commuting Modes in UK

The Transport Studies Unit at the University of Oxford has released a study on “The Costs of Transport on the Environment – The Role of Teleworking in Reducing Carbon Emissions” which looks comprehensively at empirical macro-economic data on workers and commuting. Its conclusions include…

· Empirical studies of teleworking show that it typically results in substantial reductions in car mileage for the day on which teleworking takes place.

· Teleworking can save energy at the worksite – providing working practices change accordingly.

· Teleworkers typically have longer than average commutes but this does not necessarily mean that teleworking encourages more remote living.

· Mobile working has fuelled a recent growth in teleworking.

· The majority of teleworkers are self-employed or unpaid.

· Teleworking has a wide range of benefits for employers, employees and communities. It has been linked with lower absenteeism, improved recruitment and retention, higher productivity, good work-life balance and good quality of life. Teleworkers tend to work longer hours than non-teleworkers, and identify this as one reason for their improved performance, but see reduced stress and better concentration as more important factors. Greater autonomy and flexibility in work planning and performance appears to be a key reason for improved work-life balance. Teleworking has also been linked to better health. There is evidence that teleworkers become more involved in their own communities and spend more on local services.

An example of the research cited is Microsoft’s own Tickbox.net survey (April 2007) on the benefits and profile of remote and flexible working. The study is really a comprehensive review of latest thinking and research in the UK which underscores the imperative and increasingly critical economic benefits to reforming the conventional modes of work and stripping out much of the synchronous commute to our knowledge worker factories.

Gensler’s Modes of Work

Gensler Work Modes

One of the observations Edelman’s Robert Phillips notes is the segmentation into different workstyles. He speaks of the ‘podists’ and the ‘benchists’ describing sub-groups that have formed based on personal preferences for where and how they work.

The design firm Gensler who engineered the Edelman London offices, has also published its own segmentation of work modes

· Focus – 59%, thinking, reflecting, analysing, writing, problem-solving, quantitative analysis, creating, imagining, reviewing, assessing.

· Socialise – 6%, talking, laughing, networking, trust-building, recognition, celebrating, interacting, mentoring, enhancing relationships

· Collaborate – 22%, sharing knowledge and information, discussing, listening, co-creating, showing, brainstorming.

· Learn – 4%, training, concept exploration and development, problem-solving, memorising, discovery, teaching, reflecting, integrating, applying knowledge.

This appreciation of the diversity of both the workforce and the workplace is central to the notion of Dynamic Work. Too often when I speak to people about Dynamic Work they try to pigeon hole it from one specific mode (office work) to another (home working, mobile working). Actually, Dynamic Work encompasses all of the modes of working aligning the mode with the person with the task to be done.

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Tomorrow’s Leaders: Managing Teams Remotely

ILM          City and Guilds

The Institute of Leadership and Management (an organisation after my other blog’s own heart) on the demands and opportunities for a new generation leadership in an era of Dynamic Work. The report is titled ‘Tomorrow’s Leaders: Managing Teams Remotely’ with the sub-title of “20th Century Bosses Hold Back 21st Century Working Practices”. It features both survey statistics on UK organisations as well as a number of case studies (BDO Stoy Hayward, South West Water, Circle Anglia) and tips for aspiring trailblazers. The abstract summarises:

“The ‘Tomorrow’s Leaders’ study, undertaken by Henley Management College, shows that managers are struggling to reinvent their working patterns to get the best from a growing army of remote workers, with visibility and presenteeism still used to judge performance.

According to today’s findings, remote working is on the rise. Three quarters (73%) of managers say flexible working is common in their organisation, and, more strikingly, 37% of all managers now look after teams who are either entirely or predominantly based away from the office.

However, although the majority of managers are working with teams that include remote workers, nearly half (44%) of respondents say managers are unprepared for the supervision of remote teams, and only 25% had received any training on how to manage such a team.”