The bigger they are, the harder they toil.
“The study revealed that even though the majority of office workers want to work more flexibly, the larger the organisation, the less likely its employees are enabled to do so. Half of the people participating in the study said they lacked access to the most basic technology tools that would enable them to work away from the office.”
I found in my year working on Dynamic Work Ltd that the sweet-spot was organisations around 1,000 staff. Upper middle market. As the Vanson Bourne study highlights, the smaller companies do a pretty good job themselves of incorporating new and flexible ways of working. On the other hand, I found that large enterprises (ie. thousands of staff) simply had too much bureaucracy, legacy, complexity and inertia to get substantive innovations in the workplace moving.
Ironically, at the same time that Microsoft announced the advantages to changing business practices, especially when enabled by IT, it also announced that it was retiring the ‘Business Value Productivity’ service. When I left Microsoft to start ‘Dynamic Work Limited’, my biggest impetus was the opportunity that these BVPS services (provided by partners such as I was setting Dynamic Work Ltd to be) presented. Not only did I feel strongly about the ‘New World of Work’ principles, but I felt that the Business Value coupons would really motivate and help companies to make bold steps in these directions. Conversely, one of the big reasons I chose to discontinue with Dynamic Work Limited commercially (though I continue to do writing and activism like I am doing right here and now), was the eventual realisation that Microsoft was neither supporting the New World of Work initiative nor the Business Value services. These initiatives were brochureware to adorn their websites and and keynotes.
The report has some valid research that provides helpful data points for people trying to make a business case for more dynamic working. Some fine case studies of the likes of Macquarie Bank, Nuffield Health and GlaxoSmithKline. It also features some useful models such as the ‘Follow Me Organisation’ and the ‘Bump Organisation’. Unfortunately, given Microsoft’s erratic track record in this area, the piece itself smacks of being little more than a PR exercise for Microsoft rather than heartfelt or inspired innovation.