Dynamic Work looks to forge ahead strongly in 2012 according to the latest research on top trends reported in Time magazine’s “The Beginning of the End of the 9-to-5 Workday?”…
“The traditional eight-hour workday may soon be the exception rather than the rule. New evidence shows that we’re reaching a tipping point in terms of workplace flexibility, with businesses seeing the wisdom of allowing employees — young ones especially — to work odd hours, telecommute and otherwise tweak the usual 9-to-5 grind. One of the top 12 trends for 2012 as named by the communications firm Euro RSCG Worldwide is that employees in the Gen Y, or millennial, demographic — those born between roughly 1982 and 1993 — are overturning the traditional workday.”
- Gen Y workers won’t accept jobs where they can’t access Facebook.
- Gen Y-ers value workplace flexibility over more money.
- Gen Y workers are always connected to jobs through technology.
Every day the film classic ‘9 to 5’ is looking more and more like a period piece.
Tis the season for year end reviews. And one of the more intriguing collections I have seen is the “Top 10 Trends Presentations for 2013”. A good chance to see how the pundits view the progress of the Dynamic Work trend.
One of my favourite trend-ologists, Mary Meeker, of KPCB, added an entire section to her annual trend review titled “Asset-Light Generation” (slide 59). It is essentially ‘Dynamic Work’ expanded from the professional and corporate environment to a full lifestyle perspective. ‘Dynamic Life’ if you will.
She starts off noting “Asset-Heavy lifestyle consumes space, time and money.” It is a vision of the virtualisation of nearly everything including Music, Video, Housing, Transport, Services, Textbooks, Wallets, and (of course) Employment (see below).
On the benefits of Dynamic Working, I’ve presented studies, charts, arguments, case studies. But the vogue medium on the Web these days are Infographics. Fortunately, that boundless source of material, Portfolio Working, shared a superb one (part of which is shown above…click to see entire) recently (thanks Katie).
When working on a Dynamic Work engagement with Betfair, the one group of staff that was most reluctant to doing any remote work were the developers. They enumerated reasonable concerns about the machine power required for their work unavailable on a laptop and the need for regular interaction. I wasn’t sure, but I opened my mind to possible limitations for Dynamic Working for this segment. As such, I introduced such concepts cautiously to the Red Bee Piero organisation I subsequently joined. But in the end, the results have been as strong and positive as any other team I have ever introduced them to.
First of all, not everyone wants the option to work remotely and that’s fine. Those folks just continue with the status quo as a few have. Secondly, Piero has probably one of the highest spec technical platforms of any PC-based systems (Dual Quad-cores with special graphics accelerator board), and yet we have been able to find an HP model on which it operates just fine. Finally, the team has coordinated to have days where they make sure they are all in so they can have the interactions, consultations and collaborations. But on days some choose to work from home, they report more concentration, less distractions and time/energy saved from an eliminated commute resulting in general happier staff and the productivity has been great.