BT Workstyle

BT Workstyle

Speaking of partners, whitepapers and workstyles, BT has published a sterling case study on its own Flexible Working web site called ‘Sustainability through Flexible working – BT Workstyle’.

“Happier BT people are enjoying a better work life balance. BT home workers are taking 63 per cent less sick leave than their office-based colleagues. The retention rate following maternity leave stands at 99 percent compared with a UK average of 47 percent, saving BT an additional €7.4 million a year. In terms of Corporate Social Responsibility (CSR) BT is avoiding the purchase of approximately 12 million litres of fuel per year, resulting in 54,000 tonnes less CO2 being generated in the UK. Teleconferencing has eliminated the annual need for over 300,000 face-to-face meetings, leading to savings of over €38.6 million a year. This has also removed the need for over 1.5 million return journeys – saving BT people the equivalent of 1,800 years commuting – with further environmental benefits.”

Anyone still wondering about the business benefits of flexible working? The rest of the BT Insights page is full of white papers, other cases, presentations, brochures for reference.  

Accenture’s ‘Green IT – Beyond the Data Centre’

Accenture Green IT

Accenture, one of Microsoft’s top partners, has long distinguished itself in Business Process Re-engineering as a foundation to IT innovation and with that expertise have been a leading proponent of Service Oriented Architectures.  So it is not surprising to see Accenture leading the way with a ‘Green IT’ message that goes far beyond the basics of saving a bit of electricity. Their ‘holistic’ perspective is laid out very effectively in their crisp whitepaper ‘Green IT – Beyond the Data Centre’.

“Think how pervasive IT's influence across the organization has become. Today, IT can shape and ultimately determine where and how people work, how much they travel, and how they behave when they get there. All of which translates not only into how much energy they consume, but also how much other costly resources they use ranging from paper to petroleum fuels. IT's impact can extend still further. The workplace environment, the procurement methodology and the sourcing supply chain are all within its sphere of influence. As are the automation and efficiency of the organization's compliance with environmental regulations such as WEEE and emissions.”

A great roadmap to Getting Greener with IT.

Dynamic Dragon

James Caan Dragons Den

The emerging realisation of business benefits to flexible work is being touted by one of the champions of emerging businesses, Dragons Den’s James Caan in last month’s Sunday Times piece titled “Technology is the key to cutting your overheads”. The sub-title goes on to assert, “The television dragon says you can find much more efficient ways of working”.

His article takes the words right out of my mouth – the power of technology, the cost benefits of flexible working, the recruitment and morale dividend, and the scrutiny over investing in physical offices…

“Some options won’t suit some businesses, but it is important nonetheless to embrace new technology to improve performance. Areas to consider might be the introduction of flexible working, outsourcing or simply better time management – all made possible by improved IT.”

If you employ 50 to 100 staff, consider the savings that could be made by introducing flexible working for 5%-10% of your employees. In return for providing them with a laptop and broadband connection you will reduce the cost of housing them in the building and the associated running costs. With advanced communication systems, an employee can be physically relocated but certainly not isolated in any way from the day-to-day operation of the business.

This level of flexibility might give you access to a different spectrum of employees, such as those who don’t wish to commute, or mothers returning to work. Flexible working might also increase productivity by allowing people to focus on specific projects, by improving time management and by generally raising staff morale through a better work-life balance…

As an investor in numerous businesses, I am able to use technology to increase the cost-effective opportunities. To help one recent acquisition secure customers all over the country, I established 10 virtual offices in leading cities across the land. Historically, I would have had to take on property, staff and significant running costs in 10 locations to present the market with the same company profile.

Today the use of virtual office facilities – a prestigious address with a mail-forwarding service and exclusive telephone number with call/message forwarding provided by a dedicated team – has created an immediate national presence without high overheads. Using this technology to present a national – or even global – operation to your customer base will cost as little as £100 a month for each virtual office. Compare this with the costs and time invested in running your “physical” offices, where the only extra value gained is the ability to interact with other employees – all other functions can now be serviced through technology.” 

Employers of the Future

Mothers at Work Award

One of the aspects that enthuses me about the area of ‘Dynamic Work’ working at Microsoft is that it is an area where we not only have so much to offer in the way of empowering technology, but we have long strongly practiced what I am preaching here.

Microsoft Ltd. was the first UK company to provide free broadband to all of its employees as well as GPRS digital connectivity for both laptop and smartphone devices (I was involved with the setting up the trials of what was then prototype offerings by BT and Orange respectively). It subsidizes home office equipment and promotes the use of sophisticated unified communications tools.

As a result of these commitments and investments, Microsoft has been picking up a number of UK accolades for its family friendly policies and innovations: The Times Top 50 Where Women Want to Work, Great Place to Work Institute 100 Best Places to Work in Europe, The Times 100 Best Companies to Work For.

The latest one – of which I am particularly proud – is the Mother at Work 2008’s ‘Employer of the Future’ award. Particularly proud because the award was accepted by teammate Claire Smyth (see picture) who served as one of the case studies in the consideration.

Portfolio Work

Katie Ledger

I had the chance to meet up with Katie Ledger to discuss her growing examination of Portfolio Work (tagline – ‘How to get money, meaning and magic into your life’). I know Katie from her work with Microsoft UK and her activity in the UK blogosphere and so I had been following her increasing focus on Portfolio Work with its natural connection to Dynamic Work.

One of my hypotheses to Dynamic Work is that ‘within a generation, the majority of white-collar/professional/knowledge-workers will work for more than one company at the same time.’ This notion is the symmetric corollary to the premise that businesses will adopt increasingly flexible resourcing including shared jobs (a company hiring more than one person for the same job and the same time).

Businesses have been increasingly flexible in their contracting with ‘employees’ using greater outsourcing, contracting, consulting and flexible job structures. And, employees are starting to and will demand reciprocal flexibility in their work lives and careers.

The premise extends from the observation cited in the stirring ‘Did You Know – Shift Happpens’ presentation which noted, “The U.S. Department of Labor estimates that today’s learner will have 10 to 14 jobs…by the age of 38.” Clearly, the notion of lifelong employment is withering, replaced by a new dynamism in the workplace. Yes, full of transitions, risks and uncertainties, but also full of opportunities for a new generation.

One of the biggest hurdles to widespread adoption of flexible employment are the risks and skills involved with finding the range of jobs in the portfolio. But the Internet is provides a uniquely powerful resource for people finding people. For matching buyers with sellers. And this efficient digital marketplace will provide a critical foundation to this increased flexibility.

While widespread working with this level of flexibility may be a generation away, Katie’s blog provides a superb guide to what people can and are doing today.

Home is Just the Job for Workers

Home is just the job workers

A little while back The Sunday Times did great piece on remote and flexible working: “Home is just the job for workers” (subtitled ‘A growing number of companies are adopting more flexible employment practices for their staff”)

It highlighted the aggressive strides that companies like BT, My Travel, Lloyds TSB and HSBC were making to exploit this new approach to working.

As head of BT Workstyle, the division of the telecoms group that sells equipment and technology to other large corporations wanting to get their own employees geared up for home working, Dunbar is something of a zealot. Since 1988, he has worked from a purpose-built shed in his back garden, and likes to joke that his daily commute is about ten seconds – two when it’s raining. It might sound eccentric, but Dunbar’s working practices are becoming the norm for thousands of British workers attempting to achieve a far healthier balance between their careers and their home lives than they might have otherwise enjoyed…[A] number of big British companies are shifting more staff over to home working. At BT, for example, a little over 13,000 of the group’s staff have decided to take this option.”

And echoing my post ‘First Kill All the Office Buildings’

“Michael Geoghegan, chief executive of HSBC, Britain’s biggest bank, threw his weight firmly behind a drive to remove 4,000 of his London-based staff from the group’s Canary Wharf headquarters and get them working from home instead. Speaking at a conference in Lisbon, Geoghegan said: “I’ve challenged us within seven years to have 50% of that building empty, to sublet to someone else. I don’t think we’re a really progressive, perceptive company if 8,000 people have to get up every day at an unearthly hour and go back again. Technology should change our thought process.”

Saving the Collapse of the Middle Class

Elizabeth Warren Jefferson Memorial Lecture 

With $140/barrel crude oil and melting ice caps, the focal justifications for increased flexibility in the workplace have centred on the economic and environmental benefits. But a critical third resource is just as pivotal in the business case for dynamic work – people. While inexpensive energy and technological advances have been pillars of productivity growth, one of the greatest drivers to post-war growth has been new entrants into the labour force. Rosie the Riveter and a range of new occupations pulled the fairer sex into its ranks in the demands of wartime and the workforce never looked back.

The rise of women in the workplace has brought new freedoms and opportunities, but it has also brought with it new stresses and challenges. One of the best explorations of these challenges is Elizabeth Warren’s Jefferson Memorial Lecture at University California Berkeley “The Coming Collapse of the Middle Class” (see above).

Families are in essence now saying that they are largely content to provide two economic units in the workplace to continue to provide resources for growth and productivity, but with so much of the family human resource so engaged, something has to give on the business side. Without the resilience of a ‘homemaker’ to attend to the critical needs of ‘Family Incorporated,’ the businesses need to enable the flexibility for either of the adults to either (a) shift the timing of work, or (b) shift the location of work.

For example, if one needs to go home early to attend to a sick child/parent/boiler, they want to either be able to make it up in the evening or weekend or just shift the location of their work. This example is just one of many scenarios where the downside of having everyone of the adults in a given household working – either dual income or increasingly the rise of the single parent household – which are leading to increasing demands by these workers for a new mode of workstyle which is increasingly flexible and dynamic. The companies who exercise the vision and innovation to operate in these new modes will attract the best human capital at the most competitive prices.

Where We Are Available

Outlook Scheduling Assistant

Microsoft Outlook needs an enhanced ‘location’ capability in the Calendar capability. Right now Outlook Calendar is the first and most used ‘collaboration’ by customers, but its focus is on coordinating *when* people are available.  A critical second dimension of collaboration is and will become increasingly *where* people are available.

Outlook implicitly assumes the traditional context of ‘office work’ where all parties converge to work in geographic proximity at a ‘knowledge worker factory’.  Increasingly, knowledge work will be as modular, distributed and flexible as web services.  Think kanban/JIT/integrated-supply-chain for knowledge work.  In this environment, bringing together knowledge worker resources geographically will be as important as chronological coordination.

Furthermore, Microsoft has an exceptional asset to which to apply to this area:  Live Maps.  Through the integration of LiveMap GIS capability, Outlook will be able to help people arrange meetings that don’t just optimise schedules, but also optimise location to minimise travel which will come at an increasing cost in future years.  Specifically, when people book a meeting, they would be able to specify a LiveMaps coordinate in the ‘Location’ field of the Appointment.  One could configure Outlook to default to ‘Desk’ location during work hours, and ‘Home’ location during non-work hours.  The ‘Scheduling Assistant’ would then be enhanced to allow parameters which specify to propose meeting times not just ‘when’ parties are free, but also when they are already within an X mile radius of each other. Such an enhancement to Outlook would help to avoid the Long Drives that I recounted last week.

The Long Drive

Warwick to Bristol route

My Microsoft colleague Terry Smith recounts a humorous tale about superfluous travel. He had a meeting in Bristol with a customer which he struggled to get to driving from his home in Warwick about 3 hours away. He finally arrived in a rush and quite stressed, but the reception told him that he could relax as the person he was meeting had not yet arrived to the office. A short while later, the customer came rushing through the doors, saw Terry and quick apologised, ‘I so sorry…I hit so much traffic coming down from Warwick.” It turns out both of them lived a few miles away from each other, but had arranged for the meeting at the customer’s ‘office’ by default and as a result both had driven for 3 hours (and lots of stress further aggravating already snarled traffic) when they could have had a pint at the local pub saving nearly two days worth of driving and a proportionate amount of petrol consumption and CO2 emission.

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