Dynamic Work is all about preserving key assets: economic resources, environmental resources and social resources. Concerning the lattermost, Steve Doughty, Social Affairs Correspondent at The Daily Mail, has been running a number of pieces on attitudes and trends in two income families.

The entry of women in the workplace in the post-war era has been one of the major drivers of productivity gains of the twentieth century. Women have brought contributions to the economy, new opportunities for achievement and satisfaction for themselves, and higher living standards to their families. Doughty’s article “Number of stay-at-home mums drops 25pc in 15 years as they become 'a luxury'” highlights how much the trend has continued unabated in recent years half a century and two generations since Rosie the Riveter.

But these gains have not been with out their costs. Doughty’s piece “'Superwoman is a myth' say modern women because 'family life suffers with working mums'” highlights the stresses and trade-offs inherent in juggling work and home life. He quotes Professor Jacqueline Scott of Cambridge University: 'Some people are now starting to have second thoughts. In most cases, this appears to revolve around concerns that the welfare of children and the family are being compromised the more women spend their time at work.'

Innovative approaches to Dynamic Work is going to be one of the keys to bridging the gap between the demands for even further growth of two income families and the counter balancing demands for maintaining a healthy family life and household.